Thursday, April 22, 2010

Logo Finals


I traced over the original picture with the pen tool in photoshop to "vectorize" it.
The edges are basically all sharpened and straightened whilst all shading is removed to simplify the logo.

The expanded logo is as follows:

Colours seem to be abit off due to CYMK settings, will adjust as needs be.
This (and variations of) will be the final logo of LED

Friday, April 16, 2010

Logo Concepts 3























I made another one and i am 90% sure i want to use one of these in conjunction with a speech bubble as my logo. Here I experiment with some different colorways, i'm feeling the black and white ones more so than the coloured ones.


After a few more experiments I have come to two possible final logos:



















They're simple but they do not lack color (thoughts?)
Time to work on the speech bubble

Thursday, April 15, 2010

Mood Board

Logo Concepts 2

I decided all those logos were too techno/rave culture like, even though I want an electro feel, I did not want to alienate the "electro-hip-pop" kids. here are some more concepts, instead of using typography, i decided to use pictures:

(constructive criticism encouraged)

Wednesday, April 14, 2010

Logo Concepts

The brand needed a logo. I am a lot more coherent in expressing my ideas in photoshop and so I begun with playing with different fonts.
 Apart from texts, distorted or otherwise, I also experimented with shapes with varying results:

I felt that atleast these experiments with shapes were not to my liking, I decided to view some photos that were fitting of the image I wanted my brand to project.